The Benefits of Digital Publishing – whitepaper published

The Digital Publisher, a division of HJ Marketing Ltd, has published a new whitepaper on ‘the benefits of digital publishing’ for magazine publishers.

Totalling a concise 15 pages, the digital publishing whitepaper has been written to avoid the tech-speak and terminology which often clouds the benefits that digital publishing delivers.

The whitepaper focuses on 7 key benefits of digital publishing:

• Ability to instantly reach a global audience
• Interactivity of digital magazines
• Cost-savings
• Environmental benefits
• Ease of navigation and search
• Flexibility & instant editing
• Full stats package identifying most popular content

By focusing on the key benefits, rather than simply the technical features, the whitepaper aims to highlight the significant advantages of digital publishing as a complementary channel for magazine publishers. The whitepaper also shows live examples of the technology in action for a number of pioneering publishers.

Ian Jackson, head of digital at The Digital Publisher, points out: “Not only do digital magazines offer tremendous cost savings and an exponential increase in a publisher’s reach, they also provide dynamic reader interaction and ease of use.” Jackson adds, “the statistical package additionally allows publishers to identify their most popular content which provides editors with invaluable insights as to what works and doesn’t work within their publication.”

Website: www.thedigitalpublisher.co.uk

(EDITOR: The publishers of Be That Writer and other online publications such as That's Books and That's Food and Drinks recognised the benefits of digital publishing several years ago.)