A survey of
professional authors has revealed serious levels of dissatisfaction with
traditional publishers. One third of authors report that they were not
consulted about marketing plans. Asked about marketing campaigns, 38.7%
of authors chose the answer, ‘What marketing campaign? I never noticed
one.’ Almost one-half of authors (45.8%) say that their publisher has
never asked them for feedback.
When asked, ‘With your next book, if some
other publisher offered you the same advance as your current one, would
you move to the new house or stay where you are?’, just 37.3% of
authors chose, ‘I’d stay.’ That implies about two-thirds of authors
would prefer to move to a new publisher - or think hard about doing
so.
The survey was commissioned by The Writers’ Workshop, an editorial
consultancy. 323 authors responded. Those authors were generally
much-published, typically by major publishing houses. The survey
benefitted from the assistance of the Society of Authors, the Crime
Writers Association, the Romantic Novelists Association and many others.
We believe it to the the largest recent survey of its kind.
Harry Bingham, head of The Writers’ Workshop and himself an author,
commented, ‘These results don’t surprise me, but they are sad. Authors
want to love their publishers but there are key respects in which
publishers are making that hard. Authors are underwhelmed by marketing
that is too often ineffective. And standards of communication are
miserable right across the industry.’
‘The problem with marketing is perhaps that publishers have not yet
successfully migrated their marketing efforts to an increasingly digital
world. As for the lack of communication, there is simply no excuse
available. Publishers should seek to find out if their authors are happy
and, if they’re not, they should seek to fix any problems. At the
moment, our survey shows that only 1 in 5 authors is properly
consulted.’
Other key stats included the following. Authors generally rated
publishers excellent (43.9%) or good (30.5%) on editorial matters and
either excellent (47.4%) or good (33.4%) on copyediting and
proofreading. Still on the positive end of things, authors were
generally highly (57.5%) or somewhat (35.5%) satisfied with cover
design. Only 41% of authors achieved advances in excess of GBP5,000 (a
finding which confirms the picture of a 2007 ALCS study).
Asked about whether their publisher consulted with them on marketing,
only 19.7% of authors said that they had been ‘closely involved’. The
other responses included ‘I was consulted, but my involvement was
marginal’ (31.3%), and ‘There was no attempt at consultation’ (33%).
Asked whether they would ever consider cutting out their publisher
altogether in favour of e-publishing, only 26.0% of authors responded,
‘No, I would always want a publisher to guide me.’
The full dataset, and a longer commentary from Harry Bingham, has been released on The Writers’ Workshop’s blog.
Friday, 25 May 2012
Tuesday, 22 May 2012
That's Business: Through the Door Promotions announce the launch of...
That's Business: Through the Door Promotions announce the launch of...: In order to go THROUGH THE DOOR, you must OPEN the door... Through the Door Promotions, a luxury lifestyle PR Company based in Shoreditch...
Thursday, 17 May 2012
That's Technology: Cybher, the event for women who blog
That's Technology: Cybher, the event for women who blog: On Saturday 12th May 2012, central London was alive as 300 of the most influential bloggers and speakers from all corners of the blogosphe...
Thursday, 10 May 2012
That's Technology: Cybher: The event for women who blog
That's Technology: Cybher: The event for women who blog: Cybher is the first all-inclusive female blogger event of its kind in the UK. It’s taking place on the 12th May 2012 at 8 Northumberland ...
Sunday, 6 May 2012
That's Books: New from author Lee Baldwin
That's Books: New from author Lee Baldwin: Author Lee Baldwin, writer of Angle of Attack reports that his book Angle of Attack has now come out in a special second edition, with a rew...
How I wrote a story
The story "No Lips to Scream With" is a Science Fiction story I wrote.
How I came to write this story is different to how I write most of my fictional pieces.
An idea came to me for the end of a story: "...He tried to scream, but his lips fell off."
That made me laugh. I mean... how could that be? How could someone's lips fall off?
What if it was a dreadful alien disease for which there was no cure? A disease that made parts of the body (lips, nose, fingers, etc.) quickly start to fall off, once the infection had set in?
But how did the disease get out into the wild?
What if a kindly, gentle race was experimenting with a universal vaccine? What if this vaccine had somehow caused a plague that killed everyone it came into contact with? Then I thought that the world phage seemeds more deadly than plague, so the disease became a phage.
OK, then? What was this race called? Revilians. And they tried to stop the disease from spreading at home bgy sending out plague barge ships crammed with the sick and dying, spreading the disease far and wide.
A survey ship finds an Earth ship that was 500 years old. The crew had been killed by a virus, perhaps a variation of the Martian strain of flu that had killed the second Mars expedition, as theorised by the survey ship's doctor?
However, the doctor is certain that the Universal Mega Vaccine -developed in the meantime- would protect them. The only thing the Universal Mega Vaccine could not cure was the Revilian Phage, but as the symptoms of the disease were nothing like Revilian Phage, they knew it could not be that.
However, they realise that the 500-year-old ship had come into contact with a Revilian plague barge.
The ship's doctor was able to theorise that in its 'natural' state, Revilian Phage caused the deadly flu-like ailment, but with the addition of Universal Mega Vaccine it transmuted into the current form of the disease.
Readers will note that as the world is far into the future I took a guess on what the language would be like. If you do read it, please check at those words!
No Lips to Scream With
How I came to write this story is different to how I write most of my fictional pieces.
An idea came to me for the end of a story: "...He tried to scream, but his lips fell off."
That made me laugh. I mean... how could that be? How could someone's lips fall off?
What if it was a dreadful alien disease for which there was no cure? A disease that made parts of the body (lips, nose, fingers, etc.) quickly start to fall off, once the infection had set in?
But how did the disease get out into the wild?
What if a kindly, gentle race was experimenting with a universal vaccine? What if this vaccine had somehow caused a plague that killed everyone it came into contact with? Then I thought that the world phage seemeds more deadly than plague, so the disease became a phage.
OK, then? What was this race called? Revilians. And they tried to stop the disease from spreading at home bgy sending out plague barge ships crammed with the sick and dying, spreading the disease far and wide.
A survey ship finds an Earth ship that was 500 years old. The crew had been killed by a virus, perhaps a variation of the Martian strain of flu that had killed the second Mars expedition, as theorised by the survey ship's doctor?
However, the doctor is certain that the Universal Mega Vaccine -developed in the meantime- would protect them. The only thing the Universal Mega Vaccine could not cure was the Revilian Phage, but as the symptoms of the disease were nothing like Revilian Phage, they knew it could not be that.
However, they realise that the 500-year-old ship had come into contact with a Revilian plague barge.
The ship's doctor was able to theorise that in its 'natural' state, Revilian Phage caused the deadly flu-like ailment, but with the addition of Universal Mega Vaccine it transmuted into the current form of the disease.
Readers will note that as the world is far into the future I took a guess on what the language would be like. If you do read it, please check at those words!
No Lips to Scream With
Subscribe to:
Posts (Atom)